Honu Tiki & Palms is a small, locally owned business in St. Augustine, Florida. They specialize in tiki carvings out of palm trees. Their main point of sale is at farmer’s markets, but they have an online store from which customers can order premade tikis. This Project aimed to create a fun yet professional brand identity for the company. The vision was to stay on brand with a more tropical look and incorporate a tiki within the logo. The Project consisted primarely on brand identity and the creation of business cards. Pop up retail items were also created for point-of-sale during farmer markets.