Logo with the words VINNIE DESIGN in bold gold letters, separated by a gold hexagon containing a white abstract ghost in the center.
A wide panoramic view of a packed EverBank Field football stadium during daytime, with thousands of fans in the stands and players on the field, under a partly cloudy sky. Two large jumbotrons display game information at each end.

The Most Epic DUUUVAL Experience

“The Most Epic Duuuval Experience” is a sweepstakes campaign for Jacksonville Jaguars fans who want to enjoy the ultimate game-day experience. The focus of the campaign is to interact with fans through the various media they encounter in their daily lives. These mediums, such as billboards and social media, present the campaign by encouraging the viewer to text a number for a chance at winning. This campaign features different Jaguars players throughout as focal points of the design while also using the strong brand colors to complement the text and layout.

Four Jacksonville Jaguars football players wearing teal Jacksonville Jaguars uniforms are arranged in front of blue panels. Two players stand together on the left, one is posing in the center, and one is throwing a football on the right.
A collage shows Jacksonville Jaguars football players entering a stadium with smoke and flags, and a large, packed stadium under a partly cloudy sky during a daytime NFL game.
Billboard featuring a football player in a teal jersey holding a football, promoting The Most Epic Duuuval Experience Sweepstakes. Text: Text DUUUVAL to 90425 for a chance to win. Publix logo at the bottom.
Promotional image featuring Jacksonville Jaguars football players and an Instagram post. Text invites fans to text DUUVAL to 90425 for a chance to win the Epic DUUVAL Experience, sponsored by Publix.
A Facebook post from the Jacksonville Jaguars promotes The Most Epic DUUUVAL Experience sweepstakes, featuring a football player and instructions to text DUUUVAL to 90425 for a chance to win, sponsored by Publix.