Adopt-an-effing-dog is a campaign to increase awareness of dogs in shelters and promote the adoption of these dogs. The campaign is intended to use illustrations of different dogs while using provocative language as a call to action. All the illustrations are coupled with the tagline, “adopt-a-f*cking,” with the bread of the dog. The illustrations were made into small decals to be sold to generate funds to help the animals in need at shelters. The illustrations are also used on social media to reach a virtual audience. The stickers are about 3 inches tall.