Chubato clothing company is an outdoor apparel company that is centralized around the environment. Chubato clothing company values social responsibility and the future of our planet and is geared towards young to middle-aged men and women, ages 23 to 38, who appreciate the company’s core values. Chubato clothing company’s goal is to provide useful outdoor apparel that is made from renewable products, that do not harm the planet’s environment. American market research company NPD surveyed in July to gauge the popularity of sustainable fashion in the US.  Nearly a quarter of responders said they had purchased clothing that was either “sustainable,” “eco-friendly,” “organic” or “ethical.” This number increases to 30 percent when looking at younger responders (18-34-year-olds). This project displays an entire design brand for Chubato clothing, a design concept that is centralized around the environment. The project includes clothing graphics that are to be placed on their apparel and product packaging. The graphic shirt designs are focused around outdoor elements and the use of the company’s logo. On the clothing tags, there will be information regarding the company’s mission. The suggested approach for the package design is to have minimal exterior design and more focus on the interior. The brand goal is to be hip, modern and minimal, with the main focus on their recycled products and environmental awareness.