HALYARD Dry Dock Storage is an innovative and state of the art boat storage company that is directed towards men and women, ages 30 to 45, who like the convenience of having their personal belongings safe and also having it easily accessible upon request. HALYARD DDS values customers service and providing a peace of mind to their customers. An article in Boatlife Magazine has proven that dry boat storage marinas offer many advantages to the boat owner. Boats are stored in dry conditions, usually inside a garage like structure. The structure offers protection from water damage as well as other damage from the elements. HALYARD DDS plans to tap in to this market and provide their customers with an affordable, convenient and reliable service that provides a peace of mind. This project includes the designing of a company logo, building, waterway and car signage designs for HALYARD Dry Dock Storage. The brand design approach is to be sleek and minimal, appealing to the customer base. The use of a more simple color pallet and using sleek and modern typefaces. Finally, the sign designs are made to be strategically placed to attract the customers attention.