Matanzas is a branding and environmental refresh for Matanzas State Park. For the past 3 decades, true outdoorsmen have been Matanzas State Park’s main target audience. This new branding is targeting the demographic of common workmen, aged 30-42, who can enjoy a day in the wilderness with their families. The logo and overall signage designs will have a fresh new look, while also keeping in mind the traditions people have come to know and love. The new signage designs will make it more accessible for visitors to explore the park and feel a sense of structure to the wilderness. The rack card designs, available for consumers to find at local shops, will be the first glimpse of what the park has to offer. Lastly, this new look brings the park to life through a logo animation.  Matanzas State Park will stand out from all the other state parks in the area with this new unique refresh.