Colorful graphic with green, yellow, and pink diagonal stripes. Bold text reads “ADOPT-AN-EFFING-DOG ILLUSTRATION SERIES.” At the bottom, a logo says “Pearls for Pups Co.”.

Adopt-An-Effing-Dog

Adopt-an-effing-dog is a campaign to increase awareness of dogs in shelters and promote the adoption of these dogs. The campaign is intended to use illustrations of different dogs while using provocative language as a call to action. All the illustrations are coupled with the tagline, “adopt-a-f*cking,” with the bread of the dog. The illustrations were made into small decals to be sold to generate funds to help the animals in need at shelters. The illustrations are also used on social media to reach a virtual audience. The stickers are about 3 inches tall.

A metallic silver letter A crossed by a textured diagonal line, also in silver, forming a stylized and modern logo on a transparent background. Logo for the Addy awards.
Two illustrated dogs on colorful backgrounds: left, a basset hound with a red beret and roses, captioned Adopt some f*cking happiness; right, a small dog in sunglasses and a jacket, captioned Adopt a f*cking badass.
Two illustrated dogs sit against pastel backgrounds. The left dog wears glasses and a printed sweater with the text Adopt a f*cking pittie. The right black dog has a gray muzzle and scarf, with the text Adopt a f*cking senior dog.
Four illustrated dogs are featured on colorful backgrounds with playful accessories and the slogan Adopt a F*cking Dog in bold letters beneath each dog. Each dog has a unique look, personality, and pose.
A hand holds an envelope with a card featuring illustrated dogs wearing clothes and the text Adopt-A-F***ing-Dog. Next to it is a water bottle with similar dog illustrations on a pink background.

To learn more about the Pearls for Pups