“The Most Epic Duuuval Experience” is a sweepstakes campaign aimed at Jacksonville Jaguars fans who want to enjoy the ultimate Jaguars game day experience. The focus of the campaign is to interact with the fans through multiple mediums they would encounter through during daily lives. These mediums, such as billboards and social media, present the campaign by encouraging the viewer to text a number for a chance at winning. This campaign features different Jaguars players throughout as focal points of the design while also using the strong brand colors to complement the text and layout.