To develop a Typographic Voice and Visual Narrative that illustrates the story and life of a persona of popular culture. A series of experimental typography was to be explored through a selection of specific words and phrases to describe best the persona’s style, experiences, and life. In this Project, I decided to focus more on the personal side of the Rock and implement elements that would create a juxtaposition of the word’s meaning. These words and saying were symbols of Dwayne Johnson’s childhood and struggle for fame. The experimental typography is formatted within a newspaper format, with stories matching the type.